We strive to excel at the challenge of new brand identity implementation and rebranding projects.

Shell/Vivo Energy Africa

» Project supply, support and liaison for network upgrades in 17 countries to ensure brand conformity and HSSE standards.

» Numerous country specific roll out requirements.

• Fuel and Lubricant Branding launches.

Shell South Africa

» Evolution Signage roll out (1994 and 2007):

• Shell Evolution Global design standards involving various design changes requiring Global Design and Standards Centre of Excellence approval (2007).
  

Shell South Africa & Namibia

» Clean Fuels conversion (2006):

• Pump type and decal classification for fuel types.
• Produced and supplied final branding standards for pump decal roll out.
  

» 530 SA sites (442 Commercial sites and 57 Namibia sites).

Engen IBD (International Business Division)

» Brand implementation with specialised projects across Africa network (13 countries) to ensure brand conformity and HSSE requirements.

» Project and Design Lead for Engen Gatsby roll out (2010):

• De-branding and Rebranding project in six countries for Engen-acquired Caltex network.
• These being Mozambique, Malawi, Mauritius, Reunion, Zambia and Zimbabwe.
• Initial project scope - 117 sites and 62 shops.
  

» Brand design review for Africa market and cost savings initiatives without compromising product quality.

» Project and Design Lead for Engen IBD Value Engineering Design Review (2016):

• Review of existing design and manufacturing standards for 5 newly acquired country networks for brand implementation on low level, white site network.
• Design changes for canopy fascia, prime sign and pole sign alternatives, fuel grade spreaders and shop branding.
  
• Cost saving reflected a 31% at site delivered cost.

Sinopec

» Joint venture project implementation plan and scope of works with C-level management and stakeholders for branding conversion of SUSCO to Sinopec service stations in Thailand.

» Site meetings with stakeholders and contractors for pilot site debranding and rebranding scope, including site survey SOW, training and implementation of 5 additional conversion sites.

Puma

» New design review for manufacturing and engineering standards for Global market - Workshop help with Puma core team in Geneva (2018).

» Prototype design and development implementation with visual alternatives of Puma signage elements.

» Country visits to the Americas, Australia and Africa markets.

» Design approval with Puma Team and Global standards implementation with rollouts into Australia and Africa markets.

Aramco

» Saudi Aramco Petro Retail branding and design manual compilation in collaboration with PCA core team and Jacobs Zate (2017).

Naft Saudi Arabia

» Design lead for Visual Identity Guidelines manual (2017):

• Review and enhancing of existing corporate identity.
• Full signage portfolio creation (highway and site pylons, canopy fascia, spreaders, oil display unit, pump branding and services fascias).
  
• Convenience store branding and layout.

BP South Africa

» BP Ultimate rebranding roll out (2006):

• 650 sites
• Pump type and decal classification for fuel types.
• Produced final artwork for pump decals.

Shell/Vivo Energy Africa

» Engineering design support for specialised projects deliverable across the Africa network:

• Modular Lubrication Bay design for container shipment across network.
  
• 15M Highway Pylon for container shipment across network.
  

» Client liaison at Country and Headquarters level on Engineering design and Projects.

» Select shops refurbishment and upgrades:

• Created and developed modular systems for end to end supply of shop system and refrigeration for Africa network.

Shell South Africa

» Evolution Signage roll out (2007):

• Technical design and evaluation of signage imported from PCA Group for Shell SA, including design changes such as:
  
• Poster in monolith: Reverse printing (using solvent based inkjet technology) on Avery MPI 2040 MPI 2041. Transparent and then laminate the material using diffuser film 5130, 30% diffusion.
  
• Floating acrylic: Instead of bonding acrylic to aluminium, it needed to be free floating. This was implemented in all poster unit types, monolith and flag signs where acrylic faces were originally bonded to aluminium. Later implemented tempered glass to replace acrylic.
  
• Monolith and flag base plate structural design change to SABS standards.
• Flag sign pole to head structural design change: Flag sign structural design revised due to failure.
• Poster unit hinge design change: Increased hinge size and mounting method.
• Poster unit door restraint: Added door restraint to poster unit to stop damage to hinges.
• Recommended fixings on all components to be jig/cnc drilled for consistency in replacement part. Above changes required Global approval, which was handled by Wong Chee Foo through PCA Group.
  

Engen IBD (International Business Division)

» Engineering and design team lead for Gatsby re-invigorate project in Africa (2011).

» Design of a modular canopy fascia with LED illuminated blue line, to adapt to the variety of canopies in newly acquired networks.

» Engineering design of a modular 'on-site assembly' entrance portico, to ensure brand conformity for the Engen Quickshop standards.

» Engineering design for a modular 12m Super Wing Highway pylon to be delivered in 2 x 40' Containers for on-site assembly.

» Engineering and design team lead for Value Engineering Design Review for Africa (2016) - up to 30% cost savings.

Puma

» Operations at Country and Headquarters level on Engineering design and Projects.

Aramco

» Operations at Country and Headquarters level on Engineering design and Projects.

Petromin Saudi Arabia

» Operations at Country and Headquarters level on Engineering design and Projects.

BP South Africa

» BP Ultimate upgrade (2006-2008):

• Technical design and supply of engineering signage drawings.
• Pylon to include LED pricing unit.
  
• Non illuminated Ultimate branded spreader over pumps on columns.
  
• Fuel grade leaderboard design for pump islands.
  

Sasol South Africa

» Technical design and supply of engineering drawings for Sasol site and Shop image

(2008) including:

• Conversion of pylon to full LED illumination.
• Design of 800mm deep square wing building facade with shop fascia panels.
  
• Design of LED illuminated canopy clip logo with blue LED canopy edge stripe.
  
• Conversion of column cladding and entry signs to full LED illumination.
• Design of domed non illuminated fuel grades and island numbering.

» Project value ZAR 158,000.

Shell/Vivo Energy Africa

» Site evaluation and surveys for network upgrades in all countries.

» Installation training for site branding and shop layout.

» Localised signage and shop system installation and maintenance training for approved contractors.

Shell South Africa

» Evolution project (2007/8):

• Training of all appointed rigging crews for Shell Evolution installation methods and HSSE practices.
  

Shell South Africa & Namibia

» Clean Fuels conversion (2006):

• Completed site surveys.
• 530 SA sites (442 Commercial sites and 57 Namibia sites).
  

Engen IBD

» Full site surveys of acquired network (117 sites and 62 shops)

with PMC teams for Gatsby roll out (2010).

» Localised training for installation and network maintenance.

Sinopec

» Compiled survey document for full site surveys of 5 x SUSCO

sites, including implementation and training for future site

conversions in Thailand.

» Oversaw on-site signage installation process and conducted

site safety training for live site conversion to new branding

Identity.

Sasol South Africa

» Sasol signage for roll out to 70 sites (2008/9):

• Training and implementation of signage installation standards.
  

BP South Africa

» BP Ultimate upgrade (2008):

• Completed site surveys for various projects, specifically Flute and Ultimate rebranding programmes.
  

Shell South Africa

» Canal Walk shop upgrade (2009):

• KDR site shop, removal and gutting of internal structure to new layout, structural and electrical conversion.
• Cost of works ZAR 946,000.

» Evolution project (2008):

• Project Management for RVI Evolution signage upgrade roll out of Western Cape region sites.
• 34 sites. Cost of works ZAR 16.2 million.
• Procurement of Evolution signage from PCA Group, Malaysia. Procurement value ZAR 37.6 million.

Shell South Africa & Namibia

» Clean Fuels conversion (2006):

• Estimated quantities and procured/distribution for roll out over network.
• 530 SA sites (442 Commercial sites and 57 Namibia sites).

Sinopec

» Ratchadapisek (Thailand), rebranding of SUSCO site (2023):

• Project Manager for site conversion.
• Co-ordinated shipping logistics for deliverables signage.
• Full site management to ensure project timelines are met.
• Project snagging and sign-off with all stakeholders to ensure site opening deadline.

Sasol South Africa

» Kleinmond, NTI site (2009):

• Project Manager for new site.
• Full site build from initial earthworks to handover (end-end process). Cost of works ZAR 5 million.

» Tendering and Procurement of Sasol signage for roll out to 70 sites (2008/9):

• Project Manager for signage supply. Project budget value ZAR 45.6 million.